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They didn’t want to inherit the family business. Now, Tan Ser Seng’s 3rd generation owners are fighting for its traditions

Marcus Chen
Managing Editor · Friday, October 23, 2026 at 11:25 PM · 1 min read
They didn’t want to inherit the family business. Now, Tan Ser Seng’s 3rd generation owners are fighting for its traditions — CNA Singapore, Tarpon Springs Business news
Image: CNA Singapore

Eighty years after their grandfather began selling herbal soup from pots balanced on a bamboo pole, the third-generation owners of Tan Ser Seng are opening their first outlet, located in a mall. They're hoping to win over a new generation while living up to their father's exacting standards.

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